December 29, 2006, Newsletter Issue #118: Why Decorate Your Party With Balloons

Tip of the Week

When it comes to decorating for a party, balloons are still among the top selling party decorations, experts say. Even as consumers battle an unsure economy, balloon sales continue to rise, according to Party & Paper Retailer.

The balloon market continues to roll out innovative items and ideas. Balloon makers have become savvy in the way they combine latex with foil, meld giant party balloons with tiny party balloons and work with streamers, garlands, ribbons and weights.

Balloons are a very economical way to send a message, say party experts. In a budget-conscious and fast-paced society, they provide an affordable way to decorate and are easy to clean-up. And best of all, they can usually capture that "wow" factor that makes everyone oooh and aaah when they enter a room.

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Jerry Mayo